Insurance Advertising Trends

Insurance Advertising Trends

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Insurance Advertising TrendsWhen did commercials become interesting and funny? Watching TV has become more about how entertaining the commercials are versus the sports we happen to be watching, like a big football game.

Advertising is big business and insurance advertising represents one of the biggest spenders. In fact, the three largest insurance companies spent a combined 1.62 billion dollars on advertising in 2019, according to statista.com.

Today, we will look at some of the trends that insurance companies have had over the past decade or so.

Market Position

One of the most common trends with insurance advertising has been insurance companies touting their size as if that is an indication of their good products. The advertisements often say they are the biggest insurer of certain products like commercial truck, motorcycle, auto or home insurance to name a few. While size is important for investors, there are many regional companies who offer great insurance products and have financial stability. As an independent insurance agent, we offer many great regional choices as well as large industry leaders so you can choose the right company for you.

Humor

There are some hilarious insurance commercials. However, it seems like the funniest ones have absolutely nothing to do with insurance! The truth of the matter is insurance is serious business, but when it comes to attracting new customers, the best commercials are the ones lacking seriousness.

Fear

Slow motion car accidents, houses burning, burglary, teen drivers killed in accidents… Insurance is meant to protect you from accidents and devastating property damage or injury. It is no wonder that some insurance commercials aim to incite fear to get consumers to act claiming they can protect you from these things. While in fact no insurance company can protect you from the dangers of driving or a devastating flood from occurring, they can however protect you from the financial losses that are incurred because of these life-altering events.

Claims Scenarios

When it comes down to it, when you purchase an insurance policy, you are paying for financial protection and claims assistance. Many insurance companies today advertise purely on the fact that they covered certain scenarios or claims that occurred. Some of these are scenarios are humorous and others are quite serious.

When it comes to your insurance, most companies you can choose will provide you with exactly what they say – insurance coverage for catastrophic events in your life. While most of us will have to endure an insurance claim at some point in our lifetimes, the best we can do for you is fit you with an insurance company that truly meets your needs the best and offers you and your family the auto, home or business insurance you require.

Chances are we offer more than one of the insurance companies you have seen on TV and we can provide you with a quote on them as well as many other great insurance companies. Contact us and we will provide several quotes for vehicle insurance, property insurance and more!

Tips for Truckers to Stay Healthy on The Road

Tips for Truckers to Stay Healthy on The Road

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Tips for Truckers to Stay Healthy on The RoadMaintaining a healthy lifestyle, especially during these challenging times with the COVID-19 pandemic, is very important for every truck driver in America. Here are four ways to stay healthy on the road.

  • Choose More Nutrient Dense Meals

There are a few ways to do this.

First, start packing your own meals.

Packing your own meals will not only save you time and money, but it can also help save you calories. Instead of focusing on what not to eat, focus on what you should eat more of. Food choices such as vegetables, fruit and other higher fiber snacks and meals is a great start. Want to pack your own meals? Consider buying a cooler that acts as a refrigerator for your truck. All you have to do is simply plug it into the accessory plug.

If you are dining out, consider choosing meals that are vegetable dense. Skip the fried food if you can or look up the calories on a restaurant’s website. All these things can help.

Again, instead of focusing on what not to eat, focus on eating what you should be eating more of. So, if you have the mindset of eating as many vegetables, fruit and other higher fiber meals, you are off to a great start.

  • Move Your Body

Driving = sitting for hours and hours on end. Many truck drivers may experience easy weight gain from lack of movement as well as high calorie food choices. So, find a way to move your body as much as you can. Ideas: dedicate 30 minutes of walking, make a habit of doing body weight strength exercises such as pushups or squats outside of your truck, or even find time to hit the gym. Any effort in moving your body is positive.

  • Follow Good Hand Hygiene

We all know the importance of good hand hygiene with the COVID-19 pandemic. Wash your hands often, but also wash your hands well. Experts say washing your hands for 20+ seconds and thoroughly washing between your fingers, on top of your hands or scrubbing the tips of your fingers is all beneficially.

  • Get Quality Sleep

There are many ways to get quality sleep, but the first step is making sleep a priority. Shoot for 7 hours a night. How can you get good, restful sleep? Create a dark environment, consider a white noise machine or wear ear plugs to block out noise, limit caffeine intake 5 hours before bedtime, limit or avoid nicotine and other stimulants and lastly, make sure you have a good pillow!

While we can’t keep you healthy or make your lunch, we can find you a great rate on truck insurance. Contact our agency for a quote with our top carriers to help you find the best rate. Contact us by calling us, emailing us or filling out a quote form through our website. We look forward to earning your business!

How to lower your risk for a deer collision

Active Deer Season & How to Lower Your Risk for a Collision

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How to lower your risk for a deer collisionDid you know that there is an increased chance of hitting a deer from October to December? Yes, this is considered deer season so it’s important to keep an extra eye out for deer this time of year.

Being informed is key to staying safe on the road. We’ll go over a few things to help lower your chances of hitting wildlife while driving this time of year.

When Should You Be Most Alert?

While wildlife can show up any time, you should be extra cautious around dawn and dusk when animals are most active. If you are driving on the highway or even in rural areas, keep a close eye on each side of the road since that is where many animals will be. If you are driving with someone in the car, ask your passenger to help you watch out for wildlife.

If an Animal Jumps Out in Front of You, Should You Swerve or Brake?

Always hit the brakes. While it is natural to want to swerve to avoid hitting the animal, you will want to hit the brakes, hold onto the wheel and stay in your lane as best as you can. Swerving while driving fast can increase your risk for an injury or car accident.

If I do hit an animal, am I covered?

First, you will need to know a few details of your current auto insurance coverage. Comprehensive and collision insurance can provide you with insurance coverage. Comprehensive insurance covers your vehicle when you make contact with an animal while driving. It is important to keep in mind, however, that if you decided to swerve, missed the deer or animal and strike a tree then you could be covered by collision insurance on your auto policy. Because every insurance carrier is different, their claims department will handle it with the coverage they feel is most fitting to the situation.

Interesting fact

What states have shown the most auto insurance claims for deer or wildlife collisions? West Virginia, Iowa and Pennsylvania had the highest November claim frequency according to Highway Loss Data Institute.

If you have questions about your current auto or vehicle insurance coverage, reach out to our agency. We can go over your current coverage, re-quote you for a better rate, or simply answer any questions you have about auto insurance.